Who will attract buyers for the merchant
2022.11.25 10:23
Who will attract buyers for the merchant
Budrigannews.com – This year, retailers are making a major marketing move by counting down the days until Christmas. Target retailers (NYSE:)Christian Dior of LVMH is betting that a centuries-old religious object can sum up the spirit of the season:the calendar for Advent.
Every day in December is traditionally marked as Advent, a time of reflection and preparation for the Nativity and the anticipated return of Jesus Christ for Christians. The secular versions sold by retailers typically have 12, 24, or 25 small, numbered compartments, each of which contains a unique item that will be revealed each day up until Christmas.
At the American Dream Mall in East Rutherford, New Jersey, 45-year-old Jen Cole was looking for a calendar for her teen daughter. She spent $10 at Target on a Fish ‘Meowy Christmas’ Hanging Advent Calendar for her cat and $19.48 at Sam’s Club on a Burt’s Bees Calendar for her son.
She stated, “We thought we’d try it out because he loves chapstick.”
She purchased the Marvel 12 Days Of Advent Calendar from JC Penney last year (OTC:).with socks featuring superheroes.
A $3,500 Dior Advent calendar is being sold in a box made of cotton canvas and wood that looks like its Paris boutique on Avenue Montaigne.Every day, open a door and slide the drawer out.You’ll track down one of 12 aromas, four candles, four cleansers, three candle embellishments, and a scented trimming.
Walmart (NYSE:) caters to toddlers.sells the Advent Calendar Baby Shark for $44.99.Parts for 18 small toys, including a tiny candy-cane slide, are hidden behind 24 tiny doors.”Countdown to Fishmas,” the box commands.
Additionally, The Fishing Shop has a fishing tackle Advent calendar for $34.99 that features color-changing soft baits that are lifelike.
High inflation exists.The economy is in a trough.There is too much inventory in stores. Additionally, most consumers are too cautious to spend. The calendars are seen by retailers as a way to introduce products that people might not have tried or bought otherwise. This allows them to get early-season sales from people who want to buy small luxuries for their friends, family, and even pets.
In 1971, Cadbury produced the first mass-produced chocolate Advent calendars.Heather Ibberson, a retail analyst at EDITED, a data analytics company, says, “But the format has grown in popularity since minimal offerings in 2013.”
Ibberson referred to Liberty’s Advent calendar as “the most successful and fastest-selling product in its nearly 150-year history.” Liberty is a high-end department store based in the United Kingdom.
This year, Selfridges & Co. has more than double the number of Advent calendars it had last year, with prices ranging from 4.99 to 623 pounds.The U.K.-based retailer reported that “Advent calendar” was the most frequently searched term on its website at the beginning of October, and its first beauty calendar sold out.It claims to have introduced a beauty Advent calendar first.
According to Mark Cohen, director of retail studies at Columbia Business School, such calendars are a useful tool for persuading shoppers “to check something else out” prior to the start of the holiday season.
Marissa Galante Frank, Bloomingdale’s accessories and beauty fashion director, stated, “Opening the drawers of this Advent calendar is reminiscent of the experience you get on our beauty floors, in which we take you through the brands and products.”
On the seventh floor of the New York luxury department store Bergdorf Goodman, advent calendars cannot remain on the shelves. Dr. Vranjes Firenze, an Italian fragrance brand, sells ornaments, candles, and home fragrance sprays in 24 small sliding compartments inside a red box with gold embroidery for $629.
Rival Saks Fifth Road has 18 schedules available to be purchased for the current year up from 12 out of 2021, estimated $65 to $3,500.
ALDI, a discount grocery store, claimed to have 25 holiday calendars.For $59.99, the ALDI Holiday Magic Wine Advent Calendar includes 16 wine varieties from eight countries and 24 distinctive labels.A QR code can be scanned on each wine label to learn more about it.
Former Sephora USA President and CEO Howard Meitiner stated, “The consumer is overwhelmed with an often unmanageable range of choices.”A shift toward seasonal new products has taken place.”
