Westpac expands customer access with nationwide technology integration
2023.09.26 00:58
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Westpac, the Australian banking giant, has announced a significant expansion of its branch access for customers across its group brands, including St George, BankSA, and Bank of Melbourne. This new development, which became effective on Monday, allows customers to perform cash transactions at any branch location nationwide thanks to the integration of new technology.
The bank’s new technology now connects the entire branch network across Australia, providing customers with more options for their banking needs. Customers of St.George, BankSA, or Bank of Melbourne can now make cash transactions in a Westpac branch and vice versa.
Peter King, CEO of Westpac said on Tuesday, “This completes a major piece of work as we integrate technology across Westpac Group brands.” The move is part of a broader strategy to provide customers with greater access to banking services through investments in technology, digital services such as mobile apps and video banking, an expanded branch footprint, and key partnerships.
King also highlighted the bank’s ongoing commitment to simplifying and consolidating operations for better customer service. “We are simplifying and consolidating our operations so that we deliver better services for customers, no matter which Westpac brand they use,” he said.
The technology roll-out builds upon Westpac’s ongoing program of branch co-locations. This initiative brings together two group brands under one roof in key locations. Since 2021, Westpac has opened more than 80 such co-locations across Australia as part of its long-term commitment to serving local customers and communities.
King emphasized that this move is particularly beneficial for customers in rural and regional Australia who will now have greater access to banking services. He added that Westpac group customers will have more bank branches available for cash transactions as part of the plan to support customer accessibility.
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