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US FCC proposal to require AI political ad disclosure draws split views

2024.06.06 17:36

© Reuters. FILE PHOTO: AI (Artificial Intelligence) letters and robot hand are placed on computer motherboard in this illustration taken, June 23, 2023. REUTERS/Dado Ruvic/Illustration/File Photo

(Reuters) – The chair and vice chair of the Federal Election Commission are split over a proposal by the Federal Communications Commission (FCC) to require disclosure of content generated by artificial intelligence (AI) in political ads on radio and TV, according to letters seen by Reuters.

FCC Chairwoman Jessica Rosenworcel last month said she was asking her colleagues to vote to advance a proposed rule that would require disclosure of AI content in both candidate and issue advertisements, but does not propose to prohibit any AI-generated content within political ads.



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