Under Armour CEO to Step Down
2022.05.19 00:01
By Yasin Ebrahim
Investing.com — Under Armour said Wednesday Patrik Frisk would be stepping as president and chief executive on June 1.
Under Armour (NYSE:UA) fell more than 2% in afterhours trading following the news.
Chief operating officer Colin Browne will fill the role of president and CEO on an interim basis until a successor is appointed, the company said. Frisk will serve in an advisory capacity through Sept. 1 to support the transition.
Under Armour, which is down 46% year to date, is in the midst of a five-year turnaround plan, launched in 2019, to claw back share in its domestic market. The apparel company recently reported fiscal first quarter results that fell short of estimates, and delivered guidance that sparked fears of a challenging year ahead as cost pressures continue to bite.
Against the backdrop of the supply-chain related cost pressures, the company outlined further steps to build on the strength in its domestic market, with the launch of a new loyalty program in North America expected later this year.
“This should help with consumer engagement in the home market,” Wedbush said in a note earlier this month.
