Twitter’s new chief working on plans to bring advertisers back to platform- FT

(Refiles to add source in headline)

(Reuters) – Twitter’s new chief, Linda Yaccarino, is working on a series of plans to bring back advertisers who left the platform under Elon Musk’s ownership, including introducing a video ads service, pursuing more celebrities and raising headcount, the Financial Times reported on Wednesday.

(This story has been refiled to add source in the headline)