Twitter will lose a lot of users-Insider Intelligence
2022.12.13 11:02
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Twitter will lose a lot of users-Insider Intelligence
Budrigannews.com – Platform for social media Twitter Inc. According to a report published on Tuesday by Insider Intelligence, will experience flat revenue growth for the next two years and an exodus of users as a result of changes implemented by new owner and Chief Executive Officer Elon Musk.
After firing half of its employees, including content moderation staff, Twitter has raised questions about its ability to combat misinformation.
According to the report, Twitter, which went private in October, will lose more users in the United States than in any of the countries that Insider Intelligence monitors. The monthly number of users will fall to 50.5 million in 2024, which is the lowest level since 2014.
According to Jasmine Enberg, a principal analyst at Insider Intelligence, “Users will start to leave the platform next year as they grow frustrated with technical issues and the proliferation of hateful or other unsavory content.”
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The market research company said that Twitter’s revenue growth will be flat for the next two years because Musk has had a harder time shipping new products to get more people to use the platform and engage with it.
In November, Musk said that civil rights groups had caused a “massive drop in revenue” by getting brands to stop running ads on Twitter. The sale of advertisements accounts for roughly 90% of the company’s revenue.
