The first-ever Metaverse Fashion Week: Digital fashion is here to stay
2022.04.10 07:21
The first-ever Metaverse Fashion Week: Digital fashion is here to stay
Incredible as it may seem, digital fashion has developed so much that it already needs its own fashion week with all that implies: from the shows and presentations of new collections to public talks and parties with true DJs. The first-ever digital fashion week took place March 23-27 in Decentraland, a decentralized virtual social platform on the Ethereum blockchain.
Previously, Jonathan Simkhai presented his collection in Second Life right before New York Fashion Week. After the show, skins of evening outfits could be purchased at NFT to dress up users’ avatars in Second Life.
Inna Komvarova is the founder of the popular fashion Telegram channel Mamkina. In 2019, she quit her job as the head of the industrial sales department at a prominent climate company and started working full-time in fashion media.
