Thanksgiving-a new record for sales
2022.11.25 10:19
Thanksgiving-a new record for sales
Budrigannews.com – According to a report, U.S. shoppers spent nearly 3.5% more online on Thanksgiving Day this year as they eased concerns about a lackluster holiday season and started the year on a positive note.
AdobeFriday, analytics reported that Thanksgiving sales reached a record $5.29 billion, despite expectations of a 1 percent decline due to holiday deals that began in October and inflation concerns.
Shoppers continued to spend a lot heading into the holidays, enticed by steep discounts on toys and electronic gadgets, despite the strain on household budgets caused by higher costs of food and rent.
According to the report, outdoor grills, speakers, and strollers all sold out quickly, and more customers were using their smartphones to place orders.55% of online Thanksgiving sales were driven by mobile shopping.
With shoppers returning to brick-and-mortar stores after a two-year pause caused by the pandemic, Black Friday is expected to bring in $9 billion from online sales, a modest increase of 1% from last year.
Over one trillion visits to retail websites in the United States are included in Adobe Analytics’ analysis of consumer transactions online.
