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Starbucks teases Web3 rewards program to attract new customers

08/04/2022

Less than a minute

2022.08.04 10:45

Starbucks teases Web3 rewards program to attract new customers

Global coffee store franchise giant Starbucks (NASDAQ:SBUX) is looking to launch a new Web3 rewards program to attract and retain customers, according to its interim CEO Howard Schultz.

Speaking during the firm’s fiscal Q3 earnings call on Tuesday, Schultz noted that Starbucks will soon reveal a new Web3 “digital initiative” that will expand upon the company’s loyalty program:

08/04/2022

Less than a minute

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