Shopify unveils tokengated commerce as part of new connect-to-consumer experience
2022.06.22 20:15
Shopify unveils tokengated commerce as part of new connect-to-consumer experience
As part of a new series of connect-to-consumer initiatives developed this year, Shopify (NYSE:SHOP) will allow merchants to connect with fans and drive sales by creating exclusive merchandise for tokenholders. The initiative, dubbed “tokengate,” is available in early-access beta mode.
To get started, vendors can create a tokengate shop directly on the Shopify app or add the feature directly in-store. Buyers would then need to connect their crypto wallet and verify they are owners of applicable nonfungible tokens, or NFTs, to shop gated merchandise or access exclusive events. The feature serves as a gateway between NFT communities and consumer brands on the platform.
