Shopify integrates NFT-gated option for online sellers

2022.06.24 22:05

Shopify integrates NFT-gated option for online sellers

Earlier this week, e-commerce company Shopify (NYSE:SHOP) announced that it would be launching NFT-gated storefronts as a new feature for brands looking to make their stores more exclusive.

The online shopping giant, which allows small businesses to create custom e-commerce shops, sees NFTs as the future of e-commerce and is tapping into it by launching the NFT-gated storefronts. In an announcement video released by the firm, a narrator urged investors and users to “Invite your community into a world that recognizes and rewards loyalty.”

The video announcement also featured a skateboarding woman making her way through a pastel portal before turning into a Doodles NFT.

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