Porsche maintains stable sales amid new launches, China deliveries fall 29%

STUTTGART – Porsche AG reported a steady performance in vehicle deliveries for the first nine months of 2024, despite a 7% drop compared to the previous year, with a total of 226,026 vehicles handed over to customers globally. The decline is attributed to limited availability of certain models as the company undergoes a phase of introducing new products.

Europe saw a modest increase in deliveries, with a 1% rise to 52,465 vehicles, excluding Germany, where deliveries climbed by 8%. In contrast, China experienced a significant 29% decrease, with 43,280 vehicles delivered, primarily due to economic challenges and the company’s strategic focus on value-oriented sales. North American sales also fell by 5%, with 61,471 vehicles delivered, while the overseas and emerging markets saw a 3% increase to 41,972 vehicles.

The Cayenne led Porsche’s sales with 77,686 units, marking a substantial 21% increase, reflecting the positive impact of its market launch approximately a year ago. However, the Macan saw a 20% drop to 55,000 deliveries, largely due to a model changeover. The iconic 911 remained in demand, with a 2% increase to 39,744 units. The Panamera and Taycan suffered declines of 20% and 50%, respectively, with the Panamera delivering 21,506 units and the Taycan 14,042 units. The 718 Boxster and 718 Cayman models enjoyed a 10% growth with 18,048 deliveries.

Porsche executive Detlev von Platen expressed optimism for the final part of 2024, citing robust customer demand and positive reception of new models. He acknowledged the challenging market environment but remained confident in the company’s balanced sales structure and youngest model range in its history. Von Platen also highlighted the delivery of the first all-electric Macan to customers, anticipating the model’s reception based on its innovations and performance.

The company emphasized a quality-oriented approach to the ramp-up of new model series, aiming to preserve the distinct Porsche brand and product experience for customers. This information is based on a press release statement from Porsche AG.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.