Pernod Ricard banking on digital push to boost growth
2022.06.08 08:46
FILE PHOTO: A logo is seen on a bottle of the Ricard aniseed-flavoured beverage displayed during French drinks maker Pernod Ricard news conference to announce the company annual results in Paris, France, August 29, 2018. REUTERS/Christian Hartmann/File
PARIS (Reuters) – French spirits group Pernod Ricard (EPA:PERP) said on Wednesday it was banking on digital initiatives, its portfolio of high-end brands and its distribution network to accelerate sales growth over the mid-term.
Pernod, which is the world’s second-biggest spirits group behind Diageo (LON:DGE), said it would aim to deliver annual organic sales growth at the upper end of a 4-7% growth range over the mid-term.
Pernod, whose brands include Martell cognac, Mumm champagne and Absolut vodka, reiterated its ambition to lift operating profit margin by 50-60 basis points per year, provided it could deliver annual organic sales growth of 4-7% for the medium-term.
The company added its digital initiatives would also include more work to use data to predict customers’ habits and industry trends.
Pernod Ricard holds a Capital Market Day later on Wednesday.
