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Peloton to hike monthly fee for on-demand fitness content – CNBC
2022.04.14 18:37
FILE PHOTO: A stationary bicycle inside of a Peloton store is pictured in the Manhattan borough of New York City, U.S., January 25, 2022. REUTERS/Carlo Allegri/File Photo
(Reuters) – Exercise equipment maker Peloton Interactive (NASDAQ:PTON) Inc is hiking the monthly fee for its on-demand fitness content for the first time ever, while lowering the prices of its Bike, Bike+ and Tread machines, CNBC reported https://www.cnbc.com/2022/04/14/peloton-raises-subscription-fees-cuts-prices-for-bikes-treads.html?__source=sharebar%7Ctwitter&par=sharebar on Thursday.
Peloton did not immediately respond to a Reuters request for comment.
Shares of the company turned positive to trade up 2% in morning trade.