Peloton bikes to be featured across all U.S. hotels of Hilton (Oct. 3)
2022.10.04 12:09
© Reuters. FILE PHOTO: A Peloton logo is seen on an exercise bike after the ringing of the opening bell for the company’s IPO at the Nasdaq Market site in New York City, New York, U.S., September 26, 2019. REUTERS/Shannon Stapleton/File Photo
(This Oct. 3 story has been corrected to say “nearly” all Hilton U.S.-branded hotels, not all hotels in paragraph 2)
(Reuters) – Peloton Interactive (NASDAQ:) Inc said on Monday it partnered with Hilton Worldwide Holdings (NYSE:) Inc to feature its bikes across the hotel operator’s U.S. portfolio.
Nearly all 5,400 of Hilton’s U.S.-branded hotels will feature at least one Peloton bike by the end of the year, the companies said.
The agreement comes after Peloton said last week that it would start selling its treadmills, exercise bikes and other fitness accessories at Dick’s Sporting Goods (NYSE:) Inc stores, in an effort to lift sagging sales.
The fitness equipment maker, under CEO Barry McCarthy, has been looking to turnaround the business with a slew of steps such as job cuts, price hikes and listing its products on Amazon.com (NASDAQ:), among others.
Under the partnership announced on Monday, U.S.-based members of Hilton Honors, who are first-time Peloton users, can avail a 90-day trial subscription to the Peloton App.
Shares of Peloton rose 5.2% in premarket trade.
