Miley Cyrus Applies For Two Trademark Applications In The Metaverse

08/23/2022

1 minute read

2022.08.23 15:22

Mike Kondoudis, a United States Patent and Trademark Office licensed trademark attorney, revealed in a tweet that the American singer Miley Cyrus filed trademarks for ‘Miley’ and ‘Miley Cyrus,’ “claiming plans for clothing, energy drinks, entertainment services, virtual currency management software, virtual clothing, footwear, sports gear and more.”

#MileyCyrus has filed trademarks for MILEYand MILEY CYRUS claiming plans for: Clothing + Energy drinks Entertainment services Virtual currency management software Virtual clothing, footwear, sports gear…and more!#Crypto #Web3 #Metaverse @MileyArmy @mileyworld pic.twitter.com/ng1PKxfAbR

— Mike Kondoudis (@KondoudisLaw) August 22, 2022

So far, Cyrus has just purchased two non-fungible token-related trademarks, but if she moves forward and releases virtual products and services, it would be the artist’s first independent venture into the metaverse.

Trademarks purchased by Cyrus are registered under serial numbers 97551201 and 97551195.

Miley Cyrus Becomes Gucci Beauty’s First-Ever Avatar Guest

According to media reports, early this month, Gucci Beauty also invited Miley Cyrus into the metaverse as its first-ever avatar guest, where Cyrus took over Roblox’s Gucci Town to create an immersive experience inspired by the Gucci Flora.

Gucci Town is the brand’s virtual destination for the growing Gucci community and seeks to create space for shared creative experiences and connection building.

Last year, the SOS Foundation – a decentralized, community-driven token dedicated to supporting humanitarian programs, preserving creative arts communities, and protecting the planet’s environmental resources – gave a donation to Miley Cyrus’ Happy Hippie Foundation, with a mission is to rally young people to fight injustice facing homeless youth, LGBTQ youth and other vulnerable populations.

On the Flipside

The popular opinion on Twitter (NYSE:TWTR) is that the singer is securing her brand on metaverse. While she might not do something with it, the trademarks are an attempt to stop brands stealing and false trademarks claiming her name on metaverse.

Why You Should Care

Among other celebrities, Billie Eilish and her company Lash Music LLC filed trademark applications for her name and the Blohsh logo. Snoop Dog has also joined the Metaverse.