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Meta’s WhatsApp launches new AI tools for businesses to target messages in chats

06/06/2024

Less than a minute

2024.06.06 14:20

Meta's WhatsApp launches new AI tools for businesses to target messages in chats

SAO PAULO (Reuters) – Meta (NASDAQ:)’s on Thursday launched AI-driven ad targeting for business messages for the first time on WhatsApp, as it tries to wring revenue out of the popular chat service, Chief Executive Mark Zuckerberg announced at a conference in Brazil.

06/06/2024

Less than a minute

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