Meta appeals against fines and advises to review legal framework of advertising in EU
2023.01.04 12:20
Meta appeals against fines and advises to review legal framework of advertising in EU
Budrigannews.com – Meta must reevaluate Facebook’s (NASDAQ:) legal basis. When the European Union’s leading privacy regulator fined the social media giant for its breaches on Wednesday, it stated that Instagram uses personal data to target advertising.
Meta stated that it intended to appeal both the rulings’ substance and the imposed fines, and that the decisions do not prohibit personalized advertising on its platforms.
According to a decision seen by Reuters, the EU’s privacy watchdog issued the order on personalised advertising in December. The decision overruled a draft ruling by Meta’s lead EU privacy regulator, Ireland’s Data Privacy Commissioner (DPC).
It had to do with a 2018 change in Facebook and Instagram’s terms of service because of new EU privacy laws. Meta wanted to use the so-called “contract” basis for most of its processing operations.
According to the DPC, Meta considered that a contract was entered into upon acceptance of the updated 2018 terms, which made such advertising lawful, rather than relying on users’ consent to the processing of their personal data for targeted advertising.
The DPC, which is the lead protection controller for a significant number of the world’s biggest innovation organizations inside the EU, coordinated Meta to bring its information handling tasks into consistence in three months or less.
Meta stated that it is of the firm belief that its strategy complies with EU privacy laws, which permit a variety of legal bases for the processing of data and that the decisions do not require consent.
Meta released a statement in which it stated, “We want to reassure users and businesses that they can continue to benefit from personalised advertising across the EU through Meta’s platforms.”
The punishments brought the all out fines exacted against Meta to date by the Irish controller to 1.3 billion euros. There are currently 11 additional Meta services-related inquiries open.
According to the DPC, the EU privacy watchdog had allegedly instructed the Irish regulator to launch a new investigation that would encompass all of Facebook and Instagram’s data processing operations as part of its decision.
The DPC stated that the European Data Protection Board (EDPB) did not have the authority to direct an authority to conduct such investigations and that it intended to petition the EU Court of Justice to overturn the EDPB’s directive due to the possibility of an “overreach.”
More Los Angeles paid Black family 20 million for waterfront
