Lordstown’s Endurance EV Pickup Reaches Truck of the Year Semifinals

By Michael Elkins

The Endurance, an electric pickup truck and flagship vehicle of Lordstown Motors Corp (NASDAQ:), has reached the semifinals for this year’s North American Truck of the Year Award. Its competition in the truck category is the Chevrolet Silverado ZR2 and Ford’s F-150 Lightning, according to the North American Car, Truck and Utility Vehicle of the Year organization.

“This year’s group of semifinalists highlights the changes we’ve seen sweeping across the automotive industry in recent years: Most mainstream vehicles now fall into the utility category; most vehicles in the car category are focused on performance or luxury; and more electric vehicles than ever before are starting to hit the market,” organization president Gary Witzenburg said.

The next annual comparison drive is scheduled for Oct. 17-20, where jurors will evaluate the semifinalist vehicles before voting to select three finalists in each group. The finalists will be announced Nov. 16 at the Los Angeles Auto Show and winners will be announced at a special event on Jan. 11 in Detroit.

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