Kraft Heinz announces leadership reshuffle for growth strategy

Kraft Heinz (NASDAQ:) Co. has unveiled a major reshuffle in its executive team, setting the stage for a new growth strategy under the direction of incoming CEO Carlos Abrams-Rivera. The company announced today that it is positioning itself for accelerated growth with a focus on key markets and an omnichannel approach.

The newly formed Executive Leadership Team will see Pedro Navio take on the role of President, North America, starting from fiscal year 2024. Navio is credited with reinvigorating the Heinz brand through the Taste Elevation platform and turning the Away from Home segment into a formidable marketing entity. Willem Brandt is set to become President for Europe and Pacific Developed Markets, following his successful efforts to improve top-line business performance in these regions.

Bruno Keller will step up as President for West and East Emerging Markets after achieving notable top-line growth throughout Latin America and integrating Agile Methodology into operations. Cory Onell has been appointed as Chief Omnichannel Sales & Asia Emerging Markets Officer, tasked with leading global omnichannel sales and enhancing go-to-market capabilities.

Diana Frost will assume the position of Chief Growth Officer. Frost’s previous work establishing cross-functional marketing capabilities and fostering an agile brand innovation pipeline through The Kitchen – Kraft Heinz’s in-house marketing agency – has garnered 21 Cannes Lions Awards this year alone.

This announcement comes alongside the company’s detailed strategic plan that emphasizes ‘must-win’ markets and aims to drive growth through a dynamic omnichannel plan. The new leadership team is expected to collaborate closely with Abrams-Rivera to navigate the company into its next phase of development starting in fiscal year 2024.

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