Kosher cert group accuses JetBlue of selling food with fake kosher label
2022.06.24 19:52
FILE PHOTO: Technicians inspect a JetBlue Embraer 190 aircraft at Ronald Reagan Washington National Airport in Arlington, Virginia, U.S. December 7, 2021. REUTERS/Chris Helgren
By Blake Brittain
(Reuters) – A kosher certification group sued JetBlue Airways (NASDAQ:JBLU) Corp in New Jersey federal court Thursday, alleging JetBlue unlawfully used its trademarks to advertise food it had not certified.
According to the lawsuit https://tmsnrt.rs/3I20QHn, New York-based JetBlue sells an artichoke snack that it says is certified by Kof-K Kosher Supervision without the group’s consent.
Kof-K has never certified any of JetBlue’s products as kosher or given the airline permission to use its trademarks, according to the lawsuit.
A JetBlue spokeperson said Friday that the airline was investigating the claims. An attorney for Kof-K declined to comment.
Kosher foods are prepared in accordance with strict Jewish dietary laws. Teaneck, New Jersey-based Kof-K certifies kosher products in the U.S. and internationally.
A JetBlue menu https://www.jetblue.com/flying-with-us/inflight-experience/snacks-drinks lists artichoke snacks in its “Mediterranean-inspired snackbox” as being “Kosher certified by KOF-K Kosher Supervision.” The menu also offers several other snacks it says were kosher-certified by other groups.
The company that makes the artichoke snacks, Elma Farms, was not named in the lawsuit.
Kof-K accused JetBlue of infringing and diluting trademarks in its name and the logo it uses to mark when a product has been certified (the logo does not appear on a document submitted as an exhibit). It also said JetBlue engaged in consumer fraud under New Jersey law.
Kof-K requested an unspecified amount of money damages and asked the court to force the airline to pull the snacks and stop using its trademarks.
The case is Kof-K Kosher Supervision v. JetBlue Airways Corp, U.S. District Court for the District of New Jersey, No. 2:22-cv-04200.
For Kof-K: Richard Elem of the Law Offices of Jan Meyer & Associates
For JetBlue: not available
(NOTE: This story has been updated to clarify Kof-K’s claims and add a comment from JetBlue.)
