Jack Daniels and Coca-Cola mix it up with official cocktail can
2022.06.13 20:11
FILE PHOTO: A Coca-Cola logo is pictured during an event in Paris, France, March 21, 2019. REUTERS/Benoit Tessier/File Photo
(Reuters) – Jack and Coke fans will soon be able to sip the cocktail at home after Coca-Cola (NYSE:KO) and Jack Daniels whiskey maker Brown-Forman said they plan to offer it in a can.
The ‘official’ mix represents the latest push by big soft drink makers into alcohol, as boundaries blur and more people turn to pre-mixed, ready-to-drink cocktails.
Jack Daniels, which already sells a canned cola cocktail in many markets, and Coca-Cola said in a statement that they will begin by selling their new drink in Mexico in late 2022.
PepsiCo (NASDAQ:PEP) Inc started selling alcoholic versions of Mountain Dew earlier this year, while energy drinks maker Monster Beverage Corp (NASDAQ:MNST) announced a deal to buy hard seltzer producer CANarchy Craft Brewery Collective in January.
Ready-to-drink products are expected to make up 8% of the broader alcohol market by 2025, up from 4% in 2020, research https://www.theiwsr.com/wp-content/uploads/IWSR-Forecasts-RTD-Volume-Share-to-Double-in-Next-Five-Years.pdf from industry tracker IWSR estimates, with the ready-to-drink category expected to grow about 15% a year until 2025.
Coca-Cola already has a tie-up up with Corona beer brewer Constellation Brands Inc (NYSE:STZ) to sell Fresca-branded ready-to-drink cocktails.
