ITVX service shows good results

Budrigannews.com – ITV, a British broadcaster said that the soccer World Cup helped its new streaming service, ITVX, increase its streaming hours by 55% in its first month, and that advertisers were liking the platform.

ITV’s chief executive Carolyn McCall stated in a statement on Friday, “Excluding the football, our underlying streaming viewing during the month was up 29% year on year and we continue to see strong year on year growth in January.”

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