Iconic brands including Nike, Gucci have made $260M off NFT sales

2022.08.24 03:18

Iconic brands including Nike, Gucci have made $260M off NFT sales

The hype surrounding nonfungible tokens (NFTs) has allowed some of the world’s most iconic brands to rake in hundreds of millions of dollars in additional revenue, underscoring the mass consumer appeal of digital collectibles.

Leading brands including Nike (NYSE:NKE), Gucci, Dolce & Gabbana, Adidas (OTC:ADDYY) and Tiffany have amassed a combined $260 million worth of sales from NFTs, according to data from Dune Analytics that was first reported by NFTGators. Nike’s NFT drops have amassed $185.3 million in revenue, with volumes in secondary markets approaching $1.3 billion.

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