Google revealed details of using AI in search results

02/08/2023

3 minutes read

2023.02.08 13:13

By Ray Johnson

Budrigannews.com – One day after rival Microsoft announced a redesigned version of Bing powered by AI, Google detailed plans to use artificial intelligence technology to radically change how people search for information online.

Prabhakar Raghavan, a senior vice president at Google, spoke at an event held in the company’s Paris office. He stated that the company will incorporate “the magic of generative AI” directly into its core search product and will use artificial intelligence to prepare for the “next frontier of our information products.”

The technology that underpins Microsoft’s viral AI chatbot tool, ChatGPT, is generative AI. In order to produce persuasive written responses to user prompts and queries, these tools are trained on vast online information repositories. Additionally, images can be produced with it.

Raghavan said in his presentation that this technology would make it possible for Google’s search engine to respond to queries in a more conversational and complex way. Examples of this would be providing bullet points that listed the best times of the year to see various constellations and also weighing the benefits and drawbacks of purchasing an electric vehicle.

He stated that the new technology can be utilized to search through information “visually,” noting that “the potential for generative AI goes far beyond language and text.”

Raghavan stated, “With generative AI, we can already automate 360-degree spins of sneakers from just a few still photos.” Prior to this, merchants would have required hundreds of product photos and costly technology. Imagine how generative AI will enable people to interact with visual information in completely new ways in the future.

The event on Wednesday comes just a few days after Google unveiled its brand-new AI-powered chatbot, codenamed “Bard,” in what appears to be an attempt to compete with the ChatGPT’s viral success. Bard was made available to “trusted testers” earlier this week, and Google’s CEO Sundar Pichai said in a blog post on Monday that the tool will be made available to the general public “in the coming weeks.”

Raghavan stated, “We’ll continue to use feedback from internal and external testing to ensure that it meets our high standard for quality, safety, and groundedness before we launch more broadly.”

Microsoft held its own press event on Tuesday as the tech giants’ AI arms race heated up. The tech giant Microsoft revealed an AI-powered redesign of its Bing search engine and Edge web browser at the event. The company behind ChatGPT, OpenAI, will receive billions of dollars from Microsoft, the company confirmed last month.

According to reports, Google’s management has declared a “code red” situation for its core product as a result of ChatGPT’s meteoric rise in popularity: online lookup. In the two months since it went live, ChatGPT has been used to make essays and song lyrics, as well as to answer questions that people might have looked up on Google.

Bard relies on technology that has been around for some time but is not widely accessible to the general public. Bard will be powered by Google’s Language Model for Dialogue Applications (or LaMDA), which was unveiled two years ago. A former Google engineer’s claim that LaMDA was “sentient” late last year made headlines. In the AI community, his claims were widely criticized.

There may also be risks associated with the rise of AI-powered chatbots and their integration into products like online search. Experts have noted that these tools have the potential to propagate false information and perpetuate biases because they are trained on online data. From Microsoft’s infamous “Tay” in 2016 to Meta’s BlenderBot3 just last year, a number of AI-powered chatbots have come under fire for making offensive remarks shortly after their public launch.

But Google and its rivals are betting more and more on the technology’s ability to rethink search, one of the internet’s most important products.

Raghavan stated, “I dare say that our story has just begun,” despite the fact that the search has taken 25 years. We are working on even more exciting AI-enabled innovations that will alter how people search for, work, and play. The best is yet to come as we rethink what it means to search.

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