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GM chief marketing officer to step down

2023.03.14 12:57


© Reuters. FILE PHOTO: The GM logo is seen at the General Motors plant in Sao Jose dos Campos, Brazil, January 22, 2019. REUTERS/Roosevelt Cassio/File Photo/File Photo/File Photo

(Reuters) – General Motors (NYSE:) said Tuesday its global chief marketing officer Deborah Wahl had decided to retire effective March 31.

The Detroit automaker is one of the largest U.S. advertisers spending $3.3 billion in 2021 on advertising and promotions, according to its annual report. Wahl, a former chief marketing officer at McDonalds who held marketing jobs at a number of automakers, assumed her current role at GM in 2019. Last week, GM announced it was offering buyouts to most of its U.S. salaried employees and executives.

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