Gatorade trademark applications hint at joining the metaverse

2022.05.04 00:06

Gatorade trademark applications hint at joining the metaverse

Stokely-Van Camp, the beverage company with the original rights to market and produce Gatorade, may be exploring releasing virtual sports drinks in the metaverse.

According to records submitted to the United States Patent and Trademark Office, or USPTO, on Wednesday, Stokely-Van Camp filed two applications for the word Gatorade and the sports drink’s “G”-shaped orange, black and white logo to be used in connection with “virtual beverage products” and nonfungible tokens, or NFTs. The filings suggest Gatorade may be preparing to introduce its branded products to the metaverse.

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