Ford names former Apple exec as president of integrated services unit

(Reuters) – Ford Motor (NYSE:) on Monday named former Apple Inc (NASDAQ:) executive Peter Stern as the president of its newly-formed integrated services business, which is tasked with developing and marketing software for its cars and trucks.

Stern, who previously oversaw Apple TV+, iCloud, Apple News+, in his new role will report to Ford’s chief executive Jim Farley and will focus on integrating hardware, software and services across Ford Blue, Model e and Ford Pro.

The appointment comes at a time when automaker is attempting to reduce costs and focus more on connected vehicles.