Stock Market News

Ferrari names Carla Liuni new chief brand officer

2022.06.13 20:36

Ferrari names Carla Liuni new chief brand officer
FILE PHOTO: A Ferrari logo is pictured during the ‘Universo Ferrari’ exhibition, in Maranello, Italy, September 9, 2019. REUTERS/Flavio lo Scalzo/File Photo

MILAN (Reuters) – Ferrari (NYSE:RACE) on Monday named former jewellery executive Carla Liuni as its new chief brand officer as the Italian luxury carmaker pushes ahead with an ambitious strategy launched a year ago to diversify beyond cars.

Liuni’s appointment is the latest step in a management reshuffle announced earlier this year by new Chief Executive Benedetto Vigna to streamline the company’s structure.

Vigna was in charge of brand diversification on an interim basis after the departure of Nicola Boari, former head of brand expansion, who left as part of the leadership changes.

Liuni’s appointment underlines the importance the company places on exploiting its brand. Ferrari has previously said it hoped its so-called brand extension move would account for 10% of profits within a decade.

The Italian company renowned for its Formula One racing team and high-powered sports cars last year launched a wide brand diversification strategy, which includes a regular fashion collection for both men and women.

Liuni, most recently chief marketing officer at jewellery group Pandora (OTC:PANDY) and prior to that in charge of global marketing and communication at luxury group Bulgari, will start at Ferrari in September and report to Vigna.

Ferrari is due to present its new business plan on Thursday.

Source

Related Articles

Leave a Reply

Back to top button
bitcoin
Bitcoin (BTC) $ 83,084.26 1.45%
ethereum
Ethereum (ETH) $ 1,891.13 2.11%
tether
Tether (USDT) $ 1.00 0.01%
xrp
XRP (XRP) $ 2.32 2.89%
bnb
BNB (BNB) $ 629.61 3.60%
solana
Solana (SOL) $ 127.52 6.11%
usd-coin
USDC (USDC) $ 1.00 0.00%
cardano
Cardano (ADA) $ 0.708697 4.51%
dogecoin
Dogecoin (DOGE) $ 0.17111 2.92%
tron
TRON (TRX) $ 0.211832 3.81%
staked-ether
Lido Staked Ether (STETH) $ 1,889.02 2.17%
wrapped-bitcoin
Wrapped Bitcoin (WBTC) $ 82,791.18 1.53%
pi-network
Pi Network (PI) $ 1.40 7.68%
leo-token
LEO Token (LEO) $ 9.78 0.26%
chainlink
Chainlink (LINK) $ 13.59 3.77%
the-open-network
Toncoin (TON) $ 3.48 0.24%
stellar
Stellar (XLM) $ 0.269059 1.95%
usds
USDS (USDS) $ 0.999967 0.00%
wrapped-steth
Wrapped stETH (WSTETH) $ 2,264.59 1.96%
hedera-hashgraph
Hedera (HBAR) $ 0.191493 0.63%
shiba-inu
Shiba Inu (SHIB) $ 0.000013 1.42%
avalanche-2
Avalanche (AVAX) $ 18.42 5.66%
sui
Sui (SUI) $ 2.26 3.48%
litecoin
Litecoin (LTC) $ 92.17 0.32%
mantra-dao
MANTRA (OM) $ 6.92 4.63%
polkadot
Polkadot (DOT) $ 4.37 0.86%
bitcoin-cash
Bitcoin Cash (BCH) $ 332.54 1.81%
ethena-usde
Ethena USDe (USDE) $ 0.999745 0.02%
weth
WETH (WETH) $ 1,889.66 2.21%
bitget-token
Bitget Token (BGB) $ 4.41 1.30%
binance-bridged-usdt-bnb-smart-chain
Binance Bridged USDT (BNB Smart Chain) (BSC-USD) $ 1.00 0.03%
hyperliquid
Hyperliquid (HYPE) $ 13.49 1.91%
whitebit
WhiteBIT Coin (WBT) $ 28.31 1.88%
wrapped-eeth
Wrapped eETH (WEETH) $ 2,006.89 2.19%
monero
Monero (XMR) $ 210.24 0.71%
uniswap
Uniswap (UNI) $ 6.13 2.25%
susds
sUSDS (SUSDS) $ 1.04 0.07%
dai
Dai (DAI) $ 0.999881 0.01%
aptos
Aptos (APT) $ 5.30 1.08%
near
NEAR Protocol (NEAR) $ 2.53 4.79%
okb
OKB (OKB) $ 49.38 5.51%
pepe
Pepe (PEPE) $ 0.000007 5.05%
mantle
Mantle (MNT) $ 0.82375 2.55%
internet-computer
Internet Computer (ICP) $ 5.67 3.05%
gatechain-token
Gate (GT) $ 21.80 0.19%
ethereum-classic
Ethereum Classic (ETC) $ 17.65 2.05%
ondo-finance
Ondo (ONDO) $ 0.838169 4.11%
coinbase-wrapped-btc
Coinbase Wrapped BTC (CBBTC) $ 83,057.25 1.47%
aave
Aave (AAVE) $ 166.45 4.21%
tokenize-xchange
Tokenize Xchange (TKX) $ 29.93 0.05%