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Ferragamo partners with Farfetch to boost online presence

08/11/2022

Less than a minute

2022.08.11 11:05

Ferragamo partners with Farfetch to boost online presence
FILE PHOTO: A pair of shoes of Italian luxury shoemaker Salvatore Ferragamo is displayed in the window of the company’s store in Zurich, Switzerland, April 25, 2019. REUTERS/Arnd Wiegmann/

MILAN (Reuters) – Italian fashion house Salvatore Ferragamo on Thursday said it had struck a partnership with online luxury shopping retailer Farfetch (NYSE:FTCH) to expand its digital presence targeting younger shoppers.

Ferragamo said it would use Farfetch’s platform for its ecommerce and look to engage with a global Millennial and Gen Z luxury audience.

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08/11/2022

Less than a minute