Facebook accused of misrepresenting job ads
2022.12.01 14:13
Facebook accused of misrepresenting job ads
Budrigannews.com – Metaplatform Inc. (NASDAQ), On Thursday, in the United States, in a complaint by a human rights group of women developers, they said that the largest social market illegally sends dozens of advertisements for hire from transport companies and other advertisers, mostly of the same gender and age group.
The complaint provided its own data about the company. In June, Meta on the Facebook platform announced that it would implement a “variance reduction system” to ensure that housing and employment ads reach a diverse audience by age and gender.
The new statements highlight the problems being solved by the planned Meta system. On Thursday, Meta reported on the consideration of the complaint and testing of the new system. “We are working with citizens’ rights groups, scientific and regulatory authorities to ensure fairness in our advertising system,” the companies said.
“Ensuring fairness in advertising is the task of the entire industry.” Facebook Instagram, the Meta company that owns Facebook, has been criticized for years by citizens’ rights organizations and regulators for biased algorithms and settings it uses to access vacancies and housing. These advertisements prohibit discrimination based on age and gender.
“The consequences of such discrimination go far,” said the senior director of the Upturn human rights project, which represents real women in trucking on behalf of the Equal Work Opportunity Commission. “Facebook is one of the main resources of this life opportunity.”
The complaint Genuine Ladys in Shipping recorded about 80 ads from the public Meta diary, which shows scattered crowds of viewers. For example, an employee from North Carolina who is looking for truck drivers found 5 women, 11 men aged 55 and over. “54 of Facebook users are women, they are interested in finding a job.
Peter Romer-Friedman, director of the law firm “Gupta Weissler”, which represents the interests of a real woman in cargo transportation, believes that the proportion of women aged 55 years is 28 years. He stated that “there is no reason why training announcements should be regularly sent by a small part of these individuals.”
Most executives planned to reach out to a wider audience. However, the accusation concerns three advertisements, for which Meta offered advertisers the choice of an audience with disabilities, a function which it is obliged to block in 2019 for advertisements.
Romer Friedman said that if Meta has problems related to job identification, then it may also have problems related to the use of planned variance reductions.
