Essilor Luxottica will collaborate with Swarovski
2022.12.06 02:55
Essilor Luxottica will collaborate with Swarovski
Budrigannews.com – Swarovski Eyewear announced on Tuesday that Essilor Luxottica had signed an exclusive licensing agreement with the company.
The first collection of the partnership, which will be created by Giovanna Engelbert, creative director at Swarovski, will go on sale in September of next year, just in time for the fall/winter 2023 season, according to the company, which also makes Ray-Ban sunglasses.
“We have always seen each pair of frames as a piece of art to be worn,” EssilorLuxottica chairman and CEO Francesco Milleri said in a statement, expressing his excitement for the “journey with Swarovski.”
The agreement, which is in line with Swarovski’s LUXignite strategy, will be in effect until the end of 2028 and have an automatic renewal option for an additional five years, according to Alexis Nasard, CEO of Swarovski.
