Disney Reportedly Mulls Launching Amazon-Prime Rival Membership Program: DJ
2022.09.01 00:06
By Yasin Ebrahim
Investing.com – Disney is reportedly mulling the launch of a membership program that could rival Amazon (NASDAQ:AMZN) Prime and encourage customers to spend more on its streaming serves, theme parks, resorts and merchandise, Dow Jones reported, citing unnamed sources.
Walt Disney Company (NYSE:DIS) was up nearly 2% in afterhours trading.
Discussion about the program, which has been referred to as “Disney Prime” internally, according to the sources, remains at an early stage, Dow Jones reported. There wasn’t much information about how much the company would charge for the membership program or how long it would take to launch.
The report comes just weeks after activist investor Daniel Loeb took a new stake in the company and called on it to consider cutting costs, acquire all of Hulu, and spin off its sports network ESPN.
