Demand for champagne growing in pre-holidays
2022.12.22 07:49
Demand for champagne growing in pre-holidays
Budrigannews.com – Producers said ahead of the start of year-end celebrations worldwide that champagne sales are expected to reach a new record this year, despite inflation that could have caused consumers to avoid the expensive bubbly.
As a result of the lifting of restrictions imposed by the pandemic, exports increased, and champagne sales reached a record high of 5.7 billion euros, or $6.05 billion.
David Chatillon, chairman of the Union of Champagne Houses (UMC), told Reuters in Reims, eastern France, where some of the most famous Champagne producers are located, “We will very likely beat this record again and 2022 will be the new champagne record in terms of turnover.”
Deals would likewise ascend by volume this year contrasted and the 320 million jugs sold in 2021, however stay underneath the 2007 record of 339 million containers, he said.
According to Chatillon, “we have consumers who are perhaps less impacted by inflation than others.” Furthermore, “we have noticed since the end of the pandemic crisis that people want to have fun, they want good products, and opening a bottle of champagne is in itself a celebration.”
Additionally, record levels were anticipated for export sales.
According to Chatillon, “our first three markets, the United States, Britain, and Japan, are doing very well, as are the other European destinations.”
This year, champagne prices have gone up as winemakers passed on an increase in costs, especially for shipping and bottles. He claimed that because harvesting was done manually, the energy crunch had less of an effect on more energy-intensive industries.
According to official data, this year’s “miraculous” wine harvest in Champagne was 45% higher than the five-year average due to favorable weather and doubled from 2021, when frost and mildew fungus ravaged vineyards.
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According to Chatillon, the war in Ukraine and Russian sanctions had little effect on Champagne sales because bottles were re-dispatched to meet strong demand from other markets.
