Data from Morgan Stanley reveals an increase in the adoption of Instagram and Facebook Reels

By Davit Kirakosyan

According to Morgan Stanley (NYSE:) research, the most recent data from MS AlphaWise indicates that the adoption of Meta Platforms Inc (NASDAQ:)’ Instagram and Facebook Reels is on the rise, which is a positive indicator for long-term revenue growth. Additionally, platforms like Snap Inc (NYSE:), Alphabet (NASDAQ:) Inc Class C (NASDAQ:)’s YouTube Shorts, and TikTok continue to showcase the increasing popularity of short-form videos.

The analysts find it noteworthy that TikTok’s adoption appears to be leveling off as other platforms experience growth.

Regarding AI adoption, the firm believes it is still in its early stages, with only around 20% and 10% of respondents currently using ChatGPT and Bard, respectively.

The firm believes that data and distribution are crucial in the AI era, and Google’s leading position at the top of the shopping funnel demonstrates its potential in this field. Similarly, Google holds a leading position in online travel, further highlighting its opportunities in that sector as well.