Comcast set to launch Peacock, Netflix and Apple TV+ streaming bundle – WSJ

The Wall Street Journal reported on Tuesday that Comcast (NASDAQ:) will bundle its Peacock streaming service with rivals Netflix (NASDAQ:) and Apple (NASDAQ:) TV+.

The bundle, named “StreamSaver,” will be exclusive to Comcast internet customers. Comcast Chief Executive Brian Roberts reportedly revealed the news at a MoffettNathanson investor conference Tuesday.

The announcement follows similar moves by Disney and Warner Bros. Discovery to bundle their own streaming services.

Pricing and details are said to be announced next week, but the launch is expected by the end of the month. StreamSaver will include Netflix’s ad-based tier.

This bundling strategy is a response to rising customer churn as streaming services raise prices and battle for viewers. Comcast joins Verizon in offering bundled streaming options, hoping to reduce subscriber cancellations.

As noted by the WSJ, the vast increase in streaming options makes it harder to retain viewers. Bundles make it less likely users will cancel individual services.