Economic news

Chipotle sues Sweetgreen for trademark infringement over ‘chipotle chicken’ bowl

2023.04.05 11:49


© Reuters. FILE PHOTO: A logo of Chipotle Mexican Grill is seen on a store entrance in Manhattan, New York November 23, 2015. REUTERS/Andrew Kelly

By Blake Brittain

(Reuters) -Chipotle Mexican Grill Inc sued fast-casual dining rival Sweetgreen Inc in California federal court Tuesday, claiming the salad chain’s new “Chipotle Chicken Burrito Bowl” violates its trademark rights.

Chipotle’s lawsuit said Sweetgreen’s “very similar and directly competitive” bowl is an attempt to capitalize on the Chipotle brand and likely to confuse consumers.

Sweetgreen said in a statement that it was aware of the lawsuit and does not comment on pending litigation.

Chipotle chief corporate affairs officer Laurie Schalow said in a statement that the company will “take appropriate actions whenever necessary” to protect its trademarks.

Sweetgreen announced the bowl in a March 30 press release, describing it as “the latest iteration of Sweetgreen’s menu innovation strategy, as the brand evolves beyond salads to introduce a bowl without any greens.”

Chipotle’s lawsuit said Sweetgreen advertises the bowl using the word “Chipotle” in the same font and style as the Mexican-food chain and uses a background with Chipotle’s trademarked “Adobo Red” color.

The lawsuit said Sweetgreen continued infringing despite a cease-and-desist letter and phone call from Chipotle’s legal department. Chipotle said it suggested changing the name to something that uses “chipotle in lower-case, in a textual sentence, to accurately describe ingredients of its menu item,” like a “chicken bowl with chipotle.”

Chipotle asked the court for an order blocking Sweetgreen from using the “Chipotle” name and an unspecified amount of money damages.

The case is Chipotle Mexican Grill Inc (NYSE:) v. Sweetgreen Inc, U.S. District Court for the Southern District of California, No. 8:23-cv-00596.

Source link

Related Articles

Back to top button
bitcoin
Bitcoin (BTC) $ 97,597.15 1.09%
ethereum
Ethereum (ETH) $ 3,343.38 3.06%
tether
Tether (USDT) $ 1.00 0.03%
solana
Solana (SOL) $ 250.21 3.52%
bnb
BNB (BNB) $ 655.13 1.10%
xrp
XRP (XRP) $ 1.38 7.96%
dogecoin
Dogecoin (DOGE) $ 0.419283 6.85%
usd-coin
USDC (USDC) $ 1.00 0.06%
cardano
Cardano (ADA) $ 0.991768 9.20%
staked-ether
Lido Staked Ether (STETH) $ 3,343.99 2.89%
tron
TRON (TRX) $ 0.207761 3.54%
avalanche-2
Avalanche (AVAX) $ 41.11 3.62%
the-open-network
Toncoin (TON) $ 6.07 6.24%
stellar
Stellar (XLM) $ 0.512629 7.89%
shiba-inu
Shiba Inu (SHIB) $ 0.000025 7.45%
wrapped-steth
Wrapped stETH (WSTETH) $ 3,961.18 2.80%
wrapped-bitcoin
Wrapped Bitcoin (WBTC) $ 97,408.10 0.75%
polkadot
Polkadot (DOT) $ 8.57 8.43%
chainlink
Chainlink (LINK) $ 17.59 2.02%
bitcoin-cash
Bitcoin Cash (BCH) $ 504.36 3.10%
weth
WETH (WETH) $ 3,348.33 2.88%
sui
Sui (SUI) $ 3.34 6.01%
near
NEAR Protocol (NEAR) $ 6.97 7.85%
pepe
Pepe (PEPE) $ 0.00002 6.39%
leo-token
LEO Token (LEO) $ 8.63 0.29%
litecoin
Litecoin (LTC) $ 95.48 6.27%
uniswap
Uniswap (UNI) $ 10.75 2.27%
aptos
Aptos (APT) $ 12.08 8.97%
wrapped-eeth
Wrapped eETH (WEETH) $ 3,517.30 3.13%
hedera-hashgraph
Hedera (HBAR) $ 0.140779 10.34%
internet-computer
Internet Computer (ICP) $ 11.27 4.66%
usds
USDS (USDS) $ 0.99843 0.25%
crypto-com-chain
Cronos (CRO) $ 0.185447 8.14%
polygon-ecosystem-token
POL (ex-MATIC) (POL) $ 0.553034 6.19%
ethereum-classic
Ethereum Classic (ETC) $ 28.19 6.93%
render-token
Render (RENDER) $ 7.96 0.53%
fetch-ai
Artificial Superintelligence Alliance (FET) $ 1.52 2.40%
bittensor
Bittensor (TAO) $ 530.04 1.26%
ethena-usde
Ethena USDe (USDE) $ 1.00 0.00%
kaspa
Kaspa (KAS) $ 0.150072 3.83%
whitebit
WhiteBIT Coin (WBT) $ 24.42 1.51%
vechain
VeChain (VET) $ 0.042973 2.17%
dai
Dai (DAI) $ 1.00 0.10%
bonk
Bonk (BONK) $ 0.000046 6.76%
arbitrum
Arbitrum (ARB) $ 0.837886 5.46%
blockstack
Stacks (STX) $ 2.23 4.88%
filecoin
Filecoin (FIL) $ 5.49 5.24%
cosmos
Cosmos Hub (ATOM) $ 8.37 8.97%
celestia
Celestia (TIA) $ 7.61 3.24%
okb
OKB (OKB) $ 54.26 4.99%