Cathie Wood’s ARK Venture Fund backs gamification platform Lucra

NEW YORK – Cathie Wood’s ARK Venture Fund (NASDAQ: ARKVX) has announced an investment in Lucra, a company specializing in white-label gamification products for various consumer-facing industries, including entertainment, media, and sports. This move, disclosed on Monday, allows U.S. self-directed investors to engage with a portfolio of private and public companies through apps such as SoFi (NASDAQ:) and Titan.

Lucra’s platform is designed to enhance customer engagement for businesses by integrating game-like elements into their services. This investment by ARK Venture Fund signifies a growing interest in gamification as a tool for business development across multiple sectors.

Starting with a minimum investment of $500, investors have the opportunity to partake in the ARK Venture Fund’s offerings. The fund is accessible through the SoFi and Titan apps, which also provide options for investing in Traditional and Roth Individual Retirement Accounts (IRAs). The inclusion of these investment vehicles suggests a strategy to attract a broad range of investors, from those looking to start with smaller amounts to those planning for retirement.

While the specific terms of the deal and the amount invested were not disclosed, the ARK Venture Fund’s involvement is notable given its focus on disruptive innovation. Lucra, with its gamification solutions, fits the profile of companies that ARK typically invests in—those with the potential to transform their respective industries.

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