Blizzard’s President Mike Ybarra Shuts Door on NFTs and Play-to-Earn Games
2022.04.19 16:16
Blizzard’s President Mike Ybarra Shuts Door on NFTs and Play-to-Earn Games
In light of a recent poll held by the company, Blizzard’s president Mike Ybarra made it very clear to the gaming community that the video game developer will not be including blockchain technology in the company’s games.
GameRant reported on a survey on YouGov asking gamers how interested they would be in the introduction of crypto and NFTs to Activision Blizzard (NASDAQ:ATVI) games, along with other, more conventional features such as cross-play, VR, and subscription services.
The survey quickly sparked speculation that Activision Blizzard was asking gamers about blockchain technology to gauge the response to its implementation in the near future. One of the questions in the survey included: “what is your studio’s interest in non-fungible tokens (NFTs)?”
After the results went viral, Ybarra gave a short response via Twitter (NYSE:TWTR):
“No one is doing NFTs.”
Mike Ybarra was named a leader of Blizzard Entertainment in August 2021, and has served as the president since February 2022. Ybarra oversees the development and operations of the company.
Activision Blizzard has not entered the NFT space yet. The company was acquired by Microsoft (NASDAQ:MSFT) at the beginning of the year in a historic $70 billion deal, which Microsoft explained as part of their plans to provide the “building blocks for the metaverse.”
On the Flipside
- Adding blockchain gaming to the company’s portfolio could potentially increase the company’s profits and reputation. The company has suffered countless instances of controversy of late, due to numerous lawsuits regarding sexual harassment, conduct, and discrimination.
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