Billions are spent marketing crypto to sports fans — Is it worth it?
2022.08.30 21:14
Billions are spent marketing crypto to sports fans — Is it worth it?
Crypto advertising has been plastered across every available sporting surface since the bull run of 2021, from stadium naming deals and teams playing kits to Formula One racing car liveries. But in the current bearish market conditions, it seems hard to calculate a return on the ubiquitous spending of 2021s crazy big advertising.
In Australia, where Im based, there was a sharp uptick in crypto firms spending big on ads and sponsorship deals in the Australian Football League in 20212022. While it may make sense for a local crypto exchange, why would a global project spend big dollars on a sport that isnt even the major football code in every state, given some of the bigger states prefer the National Rugby League?
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