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Australian competition watchdog sues Honda unit for false dealership closure claims

2022.04.13 08:06

Australian competition watchdog sues Honda unit for false dealership closure claims
FILE PHOTO: The logo of Honda Motor is pictured at at the 37th Bangkok International Motor Show in Bangkok, Thailand, March 22, 2016. Picture taken March 22, 2016. REUTERS/Chaiwat Subprasom/File Photo

(Reuters) – Australia’s competition watchdog on Wednesday took Honda Motor Co’s local unit to court alleging the Japanese carmaker falsely claimed to its customers that two of its dealerships had stopped servicing Honda vehicles.

Between January and June last year, Honda Australia told customers of Brighton Automotive (Astoria) in Victoria and Tynan Motors in New South Wales that the dealerships would no longer service Honda vehicles, the Australian Competition & Consumer Commission (ACCC) alleged https://www.accc.gov.au/media-release/honda-in-court-for-allegedly-misleading-consumers-about-dealership-closures.

“The ACCC alleges that in emails, text messages and phone conversations, Honda informed Astoria and Tynan customers that these businesses had closed and directed customers to contact a Honda dealership or Honda Service Centre to book their next service,” the watchdog said.

But the dealerships continued to service vehicles, including Honda cars and operate independently after ending agreements with Honda Australia in January 2021 following a restructuring of the carmaker’s unit in May 2019, the ACCC said.

The regulator accused Honda Australia of causing “harm” to the business of Astoria and Tynan by falsely claiming they had closed or would close, resulting in lower customer footfall, and sought penalty against it in the court.

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