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Aussie media company goes all in on NBA fan engagement with NFTs

2022.04.22 06:20

Aussie media company goes all in on NBA fan engagement with NFTs
Aussie media company goes all in on NBA fan engagement with NFTs

Australian media company Basketball Forever has announced an NFT project titled Hoop Hounds which seeks to increase NBA fan engagement and provide substantial real-world utility for the tokens.

Critics of NFTs have consistently taken aim at the supposed ineffectual nature of the tokens, with “right click save” memes doing the rounds. However, more recently there has been an uptick in utility-focused NFT projects, such as Bored Ape Yacht Club and Top Shot, where holders are provided exclusive access to real-world events and products.

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