Stock Market News

Apple TV+’s Major League Soccer Deal to Boost Subscriber Count, Says JPMorgan

2022.06.15 22:51

Apple TV+'s Major League Soccer Deal to Boost Subscriber Count, Says JPMorgan
Apple TV+’s Major League Soccer Deal to Boost Subscriber Count, Says JPMorgan

By Sam Boughedda

JPMorgan analyst Samik Chatterjee, responding to news of Apple (NASDAQ:AAPL) TV+’s 10-year streaming deal for all Major League Soccer games in 2023-2032, said the move will boost Apple TV+ subscriber count and increase the value for subscribers.

Apple has won exclusive rights to every MLS match globally, giving TV+ users access to live matches in MLS and Leagues Cup, making MLS the largest major American sports league to move all of its games to a streaming service.

“In our Apple TV+ deep dive published earlier today, we estimate that Apple TV+ has approximately 25 mn paid subscribers, a small base relative to the 88 mn subscribers Disney+ reached over the same time period, largely due to Apple’s small original content base and slow ramp into new titles,” said Chatterjee. “As noted in our Sports Almanac note, soccer is particularly well-suited for streaming on account of its younger and more tech-savvy fan base, as well as relative volume of matches, which helps combat retention issues in streaming models.”

The analyst added that the 2026 World Cup in North America should drive higher interest in soccer around then.

However, he stated: “We hesitate to describe the announcement today as a watershed moment for the industry, noting that MLS is still a relatively minor property when measured in audience size (unless this precedes a much larger move by Apple or its competitors into the sports ecosystem).”

Source

Related Articles

Leave a Reply

Back to top button
bitcoin
Bitcoin (BTC) $ 95,934.70 0.57%
ethereum
Ethereum (ETH) $ 2,789.68 0.95%
xrp
XRP (XRP) $ 2.56 0.14%
tether
Tether (USDT) $ 1.00 0.01%
bnb
BNB (BNB) $ 651.30 2.50%
solana
Solana (SOL) $ 163.88 4.21%
usd-coin
USDC (USDC) $ 1.00 0.00%
dogecoin
Dogecoin (DOGE) $ 0.239138 2.37%
cardano
Cardano (ADA) $ 0.764867 0.99%
staked-ether
Lido Staked Ether (STETH) $ 2,784.25 0.96%
tron
TRON (TRX) $ 0.24492 2.80%
wrapped-bitcoin
Wrapped Bitcoin (WBTC) $ 95,968.71 0.33%
wrapped-steth
Wrapped stETH (WSTETH) $ 3,340.35 0.81%
chainlink
Chainlink (LINK) $ 17.41 1.75%
sui
Sui (SUI) $ 3.38 1.62%
avalanche-2
Avalanche (AVAX) $ 24.43 5.11%
stellar
Stellar (XLM) $ 0.329464 0.65%
litecoin
Litecoin (LTC) $ 127.47 0.83%
the-open-network
Toncoin (TON) $ 3.76 0.34%
leo-token
LEO Token (LEO) $ 9.76 0.51%
shiba-inu
Shiba Inu (SHIB) $ 0.000015 1.86%
hedera-hashgraph
Hedera (HBAR) $ 0.208857 2.72%
usds
USDS (USDS) $ 1.00 0.07%
mantra-dao
MANTRA (OM) $ 8.44 2.78%
weth
WETH (WETH) $ 2,787.61 0.77%
hyperliquid
Hyperliquid (HYPE) $ 22.72 6.88%
polkadot
Polkadot (DOT) $ 4.88 3.72%
bitcoin-cash
Bitcoin Cash (BCH) $ 323.99 0.66%
bitget-token
Bitget Token (BGB) $ 5.03 0.75%
ethena-usde
Ethena USDe (USDE) $ 0.999832 0.02%
wrapped-eeth
Wrapped eETH (WEETH) $ 2,957.63 0.93%
uniswap
Uniswap (UNI) $ 8.90 1.44%
monero
Monero (XMR) $ 237.16 1.24%
near
NEAR Protocol (NEAR) $ 3.37 3.21%
whitebit
WhiteBIT Coin (WBT) $ 27.53 0.13%
pepe
Pepe (PEPE) $ 0.000009 3.44%
aave
Aave (AAVE) $ 244.72 0.78%
bittensor
Bittensor (TAO) $ 428.07 2.50%
ondo-finance
Ondo (ONDO) $ 1.11 3.31%
aptos
Aptos (APT) $ 5.95 1.85%
dai
Dai (DAI) $ 0.999912 0.01%
internet-computer
Internet Computer (ICP) $ 6.98 2.98%
official-trump
Official Trump (TRUMP) $ 15.85 3.02%
tokenize-xchange
Tokenize Xchange (TKX) $ 38.85 2.60%
ethereum-classic
Ethereum Classic (ETC) $ 20.41 0.62%
mantle
Mantle (MNT) $ 0.905636 1.17%
okb
OKB (OKB) $ 49.09 0.74%
gatechain-token
Gate (GT) $ 23.36 1.25%
susds
sUSDS (SUSDS) $ 1.04 0.14%
sonic-3
Sonic (prev. FTM) (S) $ 0.875723 6.96%