Apple set to allow alternative app stores – Bloomberg

By Sam Boughedda

Apple (NASDAQ:) is reportedly set to let alternative app stores on its iPhones and iPads, as part of a sweeping overhaul to comply with stringent European Union requirements, which take effect in the coming months.

Businesses aren’t mandated to comply with all of the rules until 2024. Bloomberg reported on Tuesday, citing people familiar with the matter, that Apple software engineering and services employees are working on a major push to open up critical elements of Apple’s platforms.

The changes would mean customers could download third-party software to their iPhones and iPads without using the Apple App Store, therefore, sidestepping Apple restrictions and the commission it imposes on payments through its App store.

The new European Union laws are said to be aimed at leveling the playing field for third-party developers.

Bloomberg sources said that if similar laws are passed in other countries and regions, the Apple project could lay the groundwork, although the current changes are just aimed at the EU.

The report stated that the changes are being headed up by longtime Apple software engineering vice president Andreas Wendker, while Jeff Robbin, Apple’s top engineering manager for its services, is also said to be involved.

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