Apple left Twitter-Mask
2022.11.28 13:16
Apple left Twitter-Mask
Budrigannews.com – Monday, billionaire Elon Musk tweeted that Apple Inc. (NASDAQ:) has mostly stopped using Twitter to advertise.
Twitter and Apple did not immediately respond to inquiries for clarification.
Musk stated earlier in November that Twitter had experienced a “massive” drop in revenue and attributed the situation to activist groups pressuring advertisers.
General Mills Inc. (NYSE:) is one of many businesses.since Musk completed his purchase, luxury automaker Audi of America has stopped advertising on Twitter, while General Motors Co. (NYSE:) stated that paid advertising on the social media platform had been temporarily suspended.
Ad measurement company Pathmatics says that Apple spent an estimated $131,600 on Twitter ads between Nov. 10 and Nov. 16, down from $220,800 between Oct. 16 and Oct. 22, the week before Musk closed the Twitter acquisition.
