Analysis-Now that he’s in 2024 race, DeSantis needs more than anti-Trump voters

By James Oliphant and Jason Lange

WASHINGTON (Reuters) – If Ron DeSantis hopes to defeat Donald Trump and win the 2024 Republican presidential nomination, he will ultimately have to bring every possible anti-Trump voter he can into the fold. But even that likely will not be enough, political analysts say.

DeSantis will also have to pull some supporters away from Trump — and that could make for a tricky balancing act that DeSantis is already struggling with.

“You can’t court MAGA while courting the rest of the party,” said Chris Stirewalt, a Republican analyst with the American Enterprise Institute, referring to Trump’s diehard supporters in his Make America Great Again movement. “That’s a difficult decision he is going to have to make.”

The Florida governor announced his bid on Wednesday after months of speculation. With deep financial resources and a growing national profile, DeSantis will quickly become Trump’s top rival in the race.

But he will have much work to do: Reuters/Ipsos polling conducted this month showed Trump backed by 49% of Republicans and DeSantis 19%.

DeSantis’ initial challenge is that the anti-Trump field is fractured. Nikki Haley, Trump’s former ambassador to the United Nations, and Tim Scott, a U.S. senator from South Carolina, among others, are already in the race, with more candidates such as Trump’s former vice president, Mike Pence, perhaps to follow.

DeSantis’ campaign will have to figure out how to appeal to mainstream Republicans turned off by Trump while also finding ways to attract conservative voters who may be unsure about supporting Trump in 2024 even if they have backed him before.

“He can’t win the nomination with only non-Trump votes,” said Sarah Isgur, a veteran of several Republican presidential campaigns. “He has to peel voters away from Trump.”

A longtime Republican pollster, Whit Ayres, argues that the Republican electorate is divided into three segments, with Trump die-hards comprising about 30-35% of the party, anti-Trump voters making up about 10% and the rest somewhere in between – what he calls “maybe-Trumpers.”

“It looks to me like DeSantis is going after the always-Trumpers rather than the maybe-Trumpers,” Ayres said.

That’s a waste of time, Ayres said. Instead, DeSantis’ mission should be to convince “voters looking for an alternative to Trump that he’s the right guy.”

Stirewalt agrees, saying DeSantis needs to first build a strong base within the segment of the party not aligned with Trump before he can try to broaden his appeal.

“He needs a launchpad,” Stirewalt said.

DeSantis appears, however, to have chosen to court the party’s most conservative voters – and those most likely to stay with Trump – to the dismay of some potential donors and supporters.

As governor, he signed one of the most restrictive abortion bills in the nation earlier this year, and made it easier for residents to carry concealed weapons. He suggested supporting Ukraine was not in the national interest before backtracking under a fire storm of criticism.

And his continued feud with Walt Disney (NYSE:) Co., one of the largest employers in Florida, has baffled some traditional Republicans who prefer a hands-off approach to corporate governance.

DeSantis’ political team did not respond to a request for comment.

In a telephone call with donors last week, DeSantis said Trump would not be able to beat Democratic President Joe Biden and that he was the only one capable of winning both the Republican primary and the general election, according to the New York Times, which listened to the call. 

An analysis of recent Reuters/Ipsos polling data shows that the core DeSantis voter is more likely to be an older college graduate who lives in the suburbs and drives an SUV. Trump’s strength is pronounced among younger, less educated voters who are more likely to live in rural areas and drive pick-up trucks.

In Reuters/Ipsos polling conducted this month, Trump garnered 36% of Republicans with a college degree, and DeSantis 26%.

The poll showed Trump dominating among rural Republicans 53% to 19%. But the gap narrows in the suburbs, where Trump has 44% of Republican support to DeSantis’ 21%, the poll found. A separate Reuters/Ipsos poll in March found 43% of DeSantis supporters said they drove SUVs, compared to 31% of Trump supporters.

A DeSantis voter is also more likely to want the United States to strongly support Ukraine in its war with Russia, to not believe the 2020 election was riddled by fraud, and to be strongly opposed to progressive policies such as affirmative action and the teaching in schools of so-called Critical Race Theory, the argument that the U.S. is riven by systemic racism.

Trump’s own prospects are clouded by his ongoing legal problems, including being indicted for a hush-money scheme involving a porn star, a recent finding by a New York jury that he committed sexual abuse, and the potential for charges stemming from his efforts to overturn the 2020 election.

Isgur said DeSantis has time to build a winning coalition, arguing that non-Trump voters are likely to forgive the Florida governor for tacking hard to the right to chase some Trump supporters if it helps him secure the nomination.

But can DeSantis pull it off?

Isgur has her doubts, given Trump’s strength. “I’m just not sure it’s possible,” she said.

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