Amazon is now in Tik Tok
2022.12.08 13:01
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Amazon is now in Tik Tok
Budrigannews.com – (NASDAQ) Amazon.com Inc. said on Thursday that it will launch a feed on its e-commerce app that looks like TikTok, hoping to get new customers by showing photos and videos from their favorite influencers.
As a result of an uncertain economy and decades-high inflation, shopping activity is slowing. Additionally, the feature aims to attract a young audience that responds to formats like short videos, which were popularized by Instagram and TikTok.
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The feed can be accessed by clicking a “light bulb” button on the Amazon app’s bottom bar. Beginning this month, a small number of U.S. users will be able to use the feature, which will eventually be made available to all users in the nation.
As a result of Amazon’s recent move to eliminate thousands of corporate positions and Amazon’s warning that its sales in the fourth quarter may fall short of expectations.
