General Mills forecasts dour profit as price hikes impact demand
2023.06.28 08:09
© Reuters. FILE PHOTO: Brands of cereals owned by General Mills are seen in a store in Manhattan, New York, U.S., November 11, 2021. Picture taken November 11, 2021. REUTERS/Andrew Kelly
(Reuters) -General Mills’ full-year profit forecast on Wednesday came in largely below analysts’ estimates as the U.S. packaged food maker battles with slow demand for its ready-to-eat cereals and meal kits due to higher prices.
Shares of the Cheerios cereal maker fell 4% in premarket trading after General Mills (NYSE:) reported a 6 point fall in sales volumes in the fourth quarter.
Price hikes to offset inflation in labor, raw materials and transportation has aided top-line growth at U.S. packaged food makers. But volumes have fallen in recent quarters, signalling that inflation-hit customers were pushing back against price increases.
Net sales growth across North America retail – General Mills’ largest segment comprising Betty Crocker and Pillsbury brands, fell 8 points in the reported quarter amid sticky inflation and headwind from a retailer inventory cut.
Increasing caution on part of consumers also impacted their at-home versus away-from-home food choices, and the brands they choose, General Mills said.
The company flagged labor as the “main source of ongoing inflation” and said it expects inflation to temper slightly in fiscal 2024.
General Mills forecast fiscal 2024 organic net sales to rise 3% to 4%, while it reported growth of 5% in fiscal 2023.
It expects adjusted per-share profit growth for fiscal 2024 to range between 4% and 6%. Analysts polled by Refinitiv were expecting a 5.9% rise to $4.49 per share.
