Ticketmaster scouts productization of enterprise NFTs beyond ticketing

2022.08.01 08:33

Ticketmaster scouts productization of enterprise NFTs beyond ticketing

A new job posting by America’s biggest ticketing company, Ticketmaster, reveals mainstream interest in exploring new revenue streams using nonfungible tokens (NFTs).

Over the past two years, artists, musicians and the sports industry helped thrust the NFT ecosystem into the limelight as the technology served its purpose as a powerful fan engagement tool. Conversely, most of the general public boarded the hype train seeking profits via reselling collectibles in the secondary markets.

Ticketmaster’s job posting for a NFT ticketing product manager. Source: LinkedIn

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