NFTs become physical experiences as brands offer in-store minting

2022.07.10 12:41

NFTs become physical experiences as brands offer in-store minting

Nonfungible tokens (NFTs) have taken the world by storm over the last year. Digital collectibles that were characterized solely as CryptoKitties in 2017 have since evolved into famous pieces of art, digitized music, high-end fashion for the Metaverse and a way for communities to connect with others across the globe.

Even with the current crypto bear market, recent findings from the research firm Security.org found that NFT ownership has doubled over the last year, rising from an estimated 4.6 million people to 9.3 million people. The report also discovered that while the vast majority of Americans are not ready to purchase NFTs, about 16.3 million potential customers are likely to buy nonfungible tokens in the next 12 months.